Free Small Business Marketing Advice for 2010 and Beyond!
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Online Reputation Management Case Study Using Ratepoint
Learn how Superior Nut Company sought to increase sales on its e-commerce site by cultivating its existing satisfied customers, posting the positive reviews of these customers for new prospects to see, and gaining insight into the hidden needs of customers. Click here to continue

Some Business Proposals Fail
By Shakira Brown, Co-Founder of BestBusinessMastery.com
Have you ever wondered why you didn't land a new client? Obviously, there are a number of factors that could prevent small business owners from landing new business such as price and experience. But what about the intangible reasons?
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Why Haven't You Hired Your Competitors' Best People Yet?
By Shakira Brown, Co-Founder of BestBusinessMastery.com
  
For two years, the best people in their fields have remained employed. That means your competitors right now have a secret weapon against your company. Click here to continue
 
                         
Try Following this Formula for Success
By Shakira Brown, Co-Founders of BestBusinessMastery.com
 “Success” means different things to different people, and so no single formula would seem guaranteed to help everyone achieve it. Click here to continue

 
 
Marketing Lessons from Subway and Papa John's
By Shakira Brown, Co-Founder of BestBusinessMastery.com
According to the recent Small Business Success ndex Survey, the most common reason for small business owners to launch a company is to be one’s own boss (42 percent). Other less common reasons include a desire to own a company (27 percent), capitalizing on a business idea (27 percent) and a desire to build wealth (25 percent). Only 6 percent started their company because they could not find employment... Click here to continue
 
Caution Using a Live Chat Feature on Your Web Site
by Cathlyn Driscoll

There are so many options for web site owners to add widgets, chat features, social bookmarking/networking, forum piece it can be a challenge to find the right one to work with your product and services. Click here to Continue

An Easy Way to Receive Free Publicity
by Shakira Brown, Co-Founder of BestBusinessMastery.com
 There have been many times that I stopped patroning a store or service company because of horrendous customer service. Whether your small business is part of a large franchise or you run your own business – your customer service is a major part of your small businesses brand, marketing and public relations strategy. Click Here to Continue

Improve Your Business With Knowledge and Insight
The breakthrough
ideas you need to improve your organization aren’t buried under reams of paper or in gigabytes of data. The knowledge and insight you need to thrive in a competitive world is right before your eyes. One catch—you have to leave your office to observe your customers, competitors and suppliers firsthand. Click here to continue

Three More Resolutions to Boost Your Business in 2010
by Shakira Brown
Our first three resolutions provided great advice to improve your business. Our final three business resolutions for 2010 will further help you position your business to compete to win new business and satisfy more customers... Click here to continue
 
Best Business Mastery Resolutions to Compete to Win in 2010
by Shakira Brown

For many business leaders, saying goodbye to 2009 can't happen fast enough. If this was a year that you didn't make the most of your ability to market your product or services, turn that around in 2010. Click here to continue
 
Top 3 Reasons Businesses Should Offer Black Friday Promotion
by Shakira Brown
The holiday shopping season is almost in full swing and now is the time to figure out if you should have a holiday promotion to dovetail off of the fervor. I was recently speaking with a client who owns a health and wellness spa about the infamous “Black Friday” or the day after Thanksgiving shopping day... Click here to continue
 
 
Social Networking Exposes Private Life Details
by Cathlyn Driscoll

The upsides of social networking can be found everywhere- rekindled friendships, contact with your old high school or college buddies, and increased sales of your product or service, or staying close to your fan base. But there is also a ‘dark side’ so social networking that I believe has affected all who participate at least once. I’m talking about the ‘accidental’ private post that...Click here to read more

Small Businesses: If You Have a Website – Make Sure it is Free of Errors
by Shakira Brown
When I learn about a new company, the first thing I do is go the company website.  I  recently was checking out the wesbite of a printing company who wanted my business. I clicked a link to the website from the email I received from the print shop. The company’s website looked modern, it was clean and looked good.

Just as I was starting to feel good about the print company and its fabulous pricing, my eyes wandered to the upper right corner of the print company’s home page. There was a decently designed logo. But because I have an eye for detail, I looked closer. To my horror, I saw...
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Brand Reputation Matters, Especially in a Tough Economy
by Cathlyn Driscoll

As a business owner, your brand is your reputation, and your reputation is your brand. What your clients and vendors think of you can spread like wildfire, whether that be a good reputation or a bad one. Your brand is easily hurt so guard it with great care. Honoring your commitments, providing the services you promised, and paying your bills promptly. During this challenging economic climate, it can be difficult to pay your bills. We all know that, we are all in the same economic mess out there. But an effort should be made to pay them none the less. If you are having some challenges of late ...
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Best Business Mastery Expert Guest Columns

Small Biz Owners: A Source of Economic Recovery (VistaPrint.com SmallBiz Blog)

NJBIZ magazine in New Jersey noted an uptick in small business’ hiring trend from mid 2009 till now, March 2010. Intuit on Monday launched the new index, which is culled from data on the 50,000 small employers using Intuit Online Payroll. The index rose 0.2 percent in February, continuing an upward trend that began in the summer of 2009...Read more

Free Publicity Only Goes but So Far (VistaPrint SmallBiz Blog)
 
I know of a small yet somewhat successful business that just doesn’t understand what it takes to get to the next level after 35 years. Even when someone like me, an award-winning public relations and marketing expert, advised the company’s owners to spend a little money on advertising... Read More
 
Testing...Testing...Your Email (Vista Print SmallBiz Blog)
How important testing and checking your email campaigns is to ensuring effectiveness.  Read More
 
Create Your Own PR and News Buzz (Vista Print SmallBiz Blog)
Most business leaders are delighted that a new year has arrived. But to truly leave last year in the dust drastic measures may be in order.  Read More

Top 11 Growth Strategies to Run Your Best Business in 2010 (Small Business CEO Magazine)

It is not easy to turn around a business, so here are my top 11 business growth strategy tips for 2010 and beyond to help guide entrepreneurs and established business leaders through the process.
Read More

Web Site: Home Based Working Moms
There is no doubt that 2009 will live on infamy as a very tough year for businesses of all sizes. Analysts predict that after nearly three years in a downturn environment, 2010 will reveal recovery opportunities. Read More

Free Small business marketing advice and articles on: free publicity, free marketing, marketing strategies, customer service, small business advertising, marketing plans, internet advertising, websites, email marketing, growth strategies, branding, social networking, small business owners
 
 

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